After reviewing the evolution of E-Commerce from My E-Commerce blog, I found that online retailing in UK is growing at its fastest rate after the dotcom started to grow up. From the research, the amount of money spent by consumers in shopping online has increased by 33.4% to £10.9 billion in year 2007.

Why online retailing or e-retailing has become so famous?

These are the reasons:

There are several models for e-retailing which are specialized e-store, generalized e-store, E-mall, direct selling by the manufacturer, supplementary distribution channel, E-broker and E-services.

The e-retail players are from all over the world such as Amazon.com, Buy.com, eBay, Dell, GenericWear.com, REI.com and myCloset.com. They are popular retailers that have developed e-commerce sites specifically to serve markets.

The rapid growth of electronic retailing brings a lot of benefits for the consumers. However, there may have frauds committed by sellers:

As the customers, we need to ensure the transactions are dealt with the legal company. This can avoid the fraud of e-retailing.

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