Corporate blogging is a great marketing tool. It is an investment that may produce a measurable return to the company which is same as other marketing initiatives. One of the advantages of blogs is that post and comments are easy to reach and follow due to the centralized hosting and generally structured conversation threads. So, it can create and maintain a conversation with the customers and stakeholders and build thought leadership.

The three successful corporate blogging are as follows:

GK from Elite Sportswear

In 2008, GK fro Elite Sportswear which is a manufacturer of gymnastics apparel around the world began to turn to business blogging as a means of increasing organic search traffic and converting more business. The 30 blogs launched by GK Elite had increased its revenue from organic search by 39 percent, and also increased 30 percent for the net online revenue as a result of the blogs.

Roto-Rooter

Roto-Rooter is the largest provider of plumbing and drain services in North America. In a competitive environment, the company’s blogs has humanized the company in the eyes of consumers. Rota-Rooter blogging about the way its plumbing service professionals double as superheroes to rescue family pets, needy animals and prized personal possessions for customers. These blogs give Roto-Rooter a true personality and give confidence to the customer for the company’s professional services.

HH Gregg

HH Gregg is one of the nation’s leading retailers of home appliances and consumer electronic with more than 111 stores. HH Gregg has established several hundred blogs that focused on its product and also community involvement when notice that much of its products are researched online before customer ever go to the store for purchase it.

All of these examples represent great corporate blogs because they were initiated with specific goals in mind. These organizations have all looked to leverage social media to help building their business in ways that are both human and mutually beneficial to both their clients and their companies.

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